VOW for Girls – Email Welcome Journeys
- Zac Dunn
- Feb 5
- 1 min read
Project Overview
VOW for Girls engaged me to develop multiple email welcome journeys designed to connect with different supporter segments, including engaged couples, wedding professionals, and general newsletter subscribers. The goal was to create personalized, engaging content that fosters long-term relationships and inspires ongoing support for the fight against child marriage.
Project Goals
Welcome and engage new supporters, making them feel valued and connected to VOW’s mission.
Educate audiences on the global child marriage crisis and VOW’s impact.
Encourage donations, fundraising efforts, and community involvement.
Build lasting relationships through personalized content and targeted messaging.
Approach
Created tailored email sequences for each audience segment:
Couples’ Journey: Focused on helping engaged couples incorporate charitable giving into their weddings.
VOW Pros Journey: Engaged wedding professionals to advocate for girls’ rights within their businesses.
General Welcome Journey: Introduced new subscribers to VOW’s mission and ways to get involved.
Crafted emotionally resonant stories, impactful statistics, and clear calls-to-action to inspire donations and advocacy.
Integrated surveys and interactive elements to gather insights and deepen supporter engagement.
Ensured consistent alignment with VOW’s brand voice, mission, and broader communication strategies.
Results
Successfully engaged diverse supporter groups, fostering strong community connections.
Increased donor conversions and fundraising efforts through compelling storytelling and targeted appeals.
Enhanced VOW for Girls’ email marketing performance, with high open and click-through rates across all campaigns.
Strengthened long-term supporter relationships, contributing to ongoing advocacy and fundraising success.
Read the full campaign in the PDF below.
