4 Tips for Rebranding Your Business – And What It Reminds Us About Entrepreneurship

LUX Denver – Rebranding Announcement and Earned Media Campaign

• Scope: LUX Denver, a boutique real estate firm, engaged me to announce their company rebrand and generate media coverage.

• Approach: Recognizing that a local real estate firm's rebranding might not inherently attract media interest, I reframed the narrative to provide value to a broader audience. I authored an article offering actionable insights on rebranding, using LUX Denver's experience as a case study. This educational piece highlighted the importance of rebranding, lessons learned, and practical tips for other businesses.

• Results: The article was successfully published in ColoradoBiz, a leading regional business publication, effectively publicizing LUX Denver's rebrand while delivering valuable content to readers.

Read the full article on the Colorado Biz website.