Square Foot Gardening Foundation – Email Welcome Journey
- Zac Dunn
- Feb 5
- 1 min read
Project Overview
Square Foot Gardening Foundation engaged me to develop an email welcome journey designed to nurture new subscribers, foster a sense of community, and inspire long-term engagement. The goal was to create a warm, personalized introduction to the Foundation’s mission while promoting educational resources, community involvement, and donor opportunities.
Project Goals
Welcome and engage new subscribers, validating their interest in Square Foot Gardening.
Educate recipients on global food insecurity and the Foundation’s grant programs.
Encourage participation in community programs, online courses, and social media groups.
Promote donations to support gardening initiatives worldwide.
Approach
Created a five-part email sequence triggered by newsletter sign-ups, featuring:
A friendly welcome email with a free gardening resource.
A gardener survey to personalize future communications.
An inspiring gardener story showcasing the mental health benefits of gardening.
A foundation spotlight highlighting global humanitarian efforts.
A donation appeal encouraging ongoing support for community programs.
Used YOU-centered language to make subscribers feel valued and connected.
Aligned messaging with the Foundation’s brand and broader outreach strategy.
Results
Successfully engaged new subscribers, strengthening community ties.
Increased survey participation rates, providing valuable audience insights.
Boosted donation conversions through personalized storytelling and clear calls-to-action.
Enhanced Square Foot Gardening Foundation’s email marketing effectiveness, contributing to long-term supporter retention.
Read the full campaign in the PDF below.
